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Salt Lake City residents who volunteered in the past week

Learn How Faith in Your Area is Different from
Faith in the Rest of the Country

Faith in every city and state is unique. Barna’s new 2013 editions of the Cities and States reports will show you how faith, religion, and spirituality differ from city to city and state to state. With profiles of the nation’s 96 largest media markets and the 48 contiguous states, these reports are among the most helpful tools available today to help you understand the areas in which your ministry or organization operates so you can be more effective at connecting with people.

Based on a nationwide study of more than 42,000 consumers, Cities and States is widely regarded as one of the nation’s best databases on faith. These reports draw from Barna Group’s proprietary theolographic® tracking research—the art and science of studying spiritual beliefs, practices and connections among people and groups—a powerful tool to help leaders navigate in and engage with culture. Each report includes an introduction and a how-to-read guide, as well as ideas for putting the information to use.


Cities and States reports are available in several ways:

Individual Cities:
Pick your city from the nation’s 96 largest media markets. A simple and affordable way to access just the information you need.

Individual States:
Pick your state from the 48 contiguous United States.

The Complete, 2-Volume Cities and States Report:
If your ministry or organization operates across the nation, you need this comprehensive database of all 96 markets and 48 states to understand which areas to focus on for greatest results.


“World Vision has used Barna’s Cities and States reports in several of our strategic initiatives when we need to understand and pick the best markets for fundraising or building awareness. The theolographic® attributes are extremely helpful and are probably the best available in the country. Those attributes provided a great picture for us as we try to ascertain the religious segments in each of the markets. These reports are user friendly and very thorough—a cost effective way of getting helpful faith-related information very quickly.”

— Lisa Pang, World Vision


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    Notional Christians

    59% of Christians in Albany, NY have not made a commitment to Jesus


    More than half of all adults in Burlington, VT are unchurched

    Self-Identified Christians

    97% of those in Shreveport identify themselves as Christian

    Small Churches

    Shreveport, LA has greatest number attending small churches (<100)


    NYC has the largest population of Jewish residents (11%)

    Don't Believe in God

    Boston has the highest number of residents (8%) who do not believe in God


    Wichita has the greatest number of Methodists (15%)


    Salt Lake City has the most people who volunteer weekly

    Top Protestant City

    Knoxville, TN has the greatest percentage of Protestants (83%)

    Shared My Faith

    3 in 4 in Fresno, CA shared their faith in the past year

    Sunday School

    More than half of people in Jackson, MS attended Sunday School this week


    97% of Pittsburgh residents have donated to a non-profit in the past year


    Las Vegas has most politically conservative practicing Christians (64%)

    Prayer Life

    Shreveport residents are most likely to pray in a typical week (95%)


    Chattanooga residents are more likely to have an orthodox view of God (86%)

    Land of Plenty

    NYC has largest percent of residents who identify with "other faith" groups

    Weekly Bible Reading

    Just one in five residents of Albany, NY read the Bible in the past week


    Knoxville, TN has the highest number of Baptists (59%)


    3 in 10 residents of San Francisco do not identify with the term "Christian"


    Birmingham residents feel the strongest responsibility to share their faith (58%)