Faith in every city and state is unique. Barna’s new 2013 editions of the Cities and States reports will show you how faith, religion, and spirituality differ from city to city and state to state. With profiles of the nation’s 96 largest media markets and the 48 contiguous states, these reports are among the most helpful tools available today to help you understand the areas in which your ministry or organization operates so you can be more effective at connecting with people.
Based on a nationwide study of more than 42,000 consumers, Cities and States is widely regarded as one of the nation’s best databases on faith. These reports draw from Barna Group’s proprietary theolographic® tracking research—the art and science of studying spiritual beliefs, practices and connections among people and groups—a powerful tool to help leaders navigate in and engage with culture. Each report includes an introduction and a how-to-read guide, as well as ideas for putting the information to use.
Cities and States reports are available in several ways:
• Individual Cities:
Pick your city from the nation’s 96 largest media markets. A simple and affordable way to access just the information you need.
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• Individual States:
Pick your state from the 48 contiguous United States.
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• The Complete, 2-Volume Cities and States Report:
If your ministry or organization operates across the nation, you need this comprehensive database of all 96 markets and 48 states to understand which areas to focus on for greatest results.
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“World Vision has used Barna’s Cities and States reports in several of our strategic initiatives when we need to understand and pick the best markets for fundraising or building awareness. The theolographic® attributes are extremely helpful and are probably the best available in the country. Those attributes provided a great picture for us as we try to ascertain the religious segments in each of the markets. These reports are user friendly and very thorough—a cost effective way of getting helpful faith-related information very quickly.”
— Lisa Pang, World Vision
